Years ago now I switched over my toothpaste from the traditional brands to some more natural and non-toxic toothpaste including fluoride free toothpaste. I’ve tried a few different brands so far, I had been using one brand pretty regularly until my friend had me try her newest obsession: Risewell Toothpaste. At first, I wasn’t sure about it, but it quickly became our new favorite clean hydroxyapatite toothpaste and also fluoride free toothpaste in our home. So let’s dive in to our Risewell toothpaste review! 

[This post contains affiliate links. This means I may make a small commission if you purchase through these links. I’m only going to recommend products that I have tried and love!]

What is Risewell toothpaste?

Developed by dentists and made in the USA without any of the harmful or harsh ingredients found in traditional toothpastes. They make an adult and kids version of a clean non-toxic hydroxyapatite toothpaste that is fluoride free toothpaste. All of Risewell’s natural oral care products are gluten-free, vegan, non-gmo and made without any animal testing. 

Risewell Toothpaste

This means Risewell toothpaste is made without:

Fluoride
SLS (sodium lauryl sulfate)
Parabens 
Propylene Glycol 
Artificial dyes
Artificial flavors 
Artificial preservatives 

What’s the deal with fluoride and why go for fluoride-free toothpaste?

Fluoride is a naturally occurring compound found in soil, rock, and water. It may be present in your water already or added. Back in the early 1900s dentists and researchers noticed that people had less dental caries (cavities) in places where the fluoride levels were relatively higher in drinking water. Years following, many places piloted programs fluoridating the water supply, and saw improvements in public oral health. In 1962, US Public Health officials determined a recommended concentration range of fluoride to be added to water supplies. By 2018, nearly 73% of the US had fluoride in their water whether it was added or naturally occurring. State or local level can decide to add fluoride or not to their local drinking water. 

Fluoride when ingested can:

  • Be stored in bone and teeth 
  • Help strengthen teeth to fight tooth decay

However, too much fluoride when ingested can:

  • Cause Fluorosis – causes issue with tooth enamel discoloration or surface
    • Typically develops in children exposed to too much fluoride in from toothpaste/drinking water/supplements 
    • Skeletal fluorosis if exposed to high amounts for long period of time 

Additional concerns with fluoride:

  • CDC recommends that children under 6 use a small, pea-sized amount of fluoride toothpaste starting at 2 yrs old, spit out the excess paste, and rinse well after brushing. 
    • If you are a parent of a 2 year old, having them spit out toothpaste is nearly impossible (at least at our house), so opting for a fluoride free option for our daughter seemed like the safest route to go. 
  • Concerns with fluoride exposure and cancer although no convulsive evidence is out there yet and research is still ongoing according to the American Cancer Society. 
  • Associations with thyroid dysfunction related to fluoride in drinking water – there seems to be conflicting studies and evidence on this at this time, but something to think about! 
  • You can find out if your water if fluoridated here. Our county in NY is not fluoridated it turns out. 

What is the hype with the ingredient Hydroxyapatite?

So Hydroxyapatite isn’t new, it’s actually a naturally occurring mineral that already makes up 97% of our tooth enamel. It’s been scientifically proven to protect and strengthen our teeth, similar to fluoride.

  • There are studies showing that hydroxyapatite is just as good at remineralizing tooth enamel as fluoride, but is non toxic, and may help support a healthier oral microbiome.
  • One study I found here concludes they have the same efficacy, and this one here too.
  • Hydroxyapatite has been the gold standard in Japan for over 40 years and has been gaining popularity in Europe as well. 
  • Hydroxyapatite can not only strengthen enamel, but also whiten teeth and restore any small holes/depressions in the enamel.
  • It’s also so safe you can eat it! It’s completely harmless if accidentally ingested, making this not only safe for adults, but also super safe for our young children learning to brush their teeth.
  • Risewell actually recommends NOT rinsing with water after brushing to let the hydroxyapatite do its thing! 
Risewell Kids Toothpaste

Ingredients in Risewell Toothpaste:

Silica, Sorbitol, Glycerin, Xylitol, Hydroxyapatite, Calcium Carbonate, Propanediol, Potassium Cocoate, Stevia Rebaudiana Extract, Mentha Arvensis (Wild Mint) Oil, Mentha Piperita (Peppermint) Oil, Cinnamomum Cassia (Cinnamon) Bark Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Melaleuca Alternifolia (Tea Tree) Oil, Cellulose Gum, Sodium Gluconate, Menthol, Thymus Vulgaris (Thyme) Extract, Erythritol, Xanthan Gum, Eucalyptus Globulus Extract, Illicium Verum (Anise) Extract.

They even breakdown their formula to tell you what their ingredients are used for – each ingredient has an intention and there’s no yucky fillers!

Hydroxyapatite – Restores Tooth Enamel

Xylitol – Inhibits Bad Bacteria that cause cavities 

Silica & Calcium Carbonate – Gentle Scrubbers

Wild Mint & Peppermint Oils – Freshen Breath and Kill Bacteria

Tea Tree Oil – Antibacterial & Antifungal

Cinnamon & Thyme Extracts – Antimicrobial Antioxidants

Orange, Lemon, & Eucalyptus Oils – Anti-inflammatory

Stevia, Sorbitol, & Erythritol – Natural Sweeteners

Cost of Risewell Toothpaste

$12 per 4oz tube 

What else does Risewell make?

  • Kids toothpaste (cake batter flavor), $12 for 4oz tube
    • monster themed with sprinkles on the tube, it’s adorable and my daughter loves it!
    • they also make a matching little monster stuffed animal which is TOO CUTE!
  • Mouthwash, $18 for 16oz
    • it tastes awesome and doesn’t leave a harsh alcohol burn in your mouth like traditional mouthwashes. Definitely love it!
  • Floss, $8 per roll
    • I will be honest, I don’t floss enough, but when I do I use Risewell and I love it! It’s teflon free and harsh chemical free of course as well!
  • A-HA Mints, $12 for 30 serving tin 
    • these are new I haven’t tried them yet!
  • Mini travel sizes:
    • $18 : Travel kit with canvas bag includes 1 mini toothpaste, mouthwash and floss  
    • $18 for 3 pack of mini 2oz mouthwash
    • $12 for 3 mini 0.75oz tubes of adult toothpaste 
      • I have these for on the go and they are perfect for travel and so cute!
Risewell Toothpaste, mouthwash and floss

Overall impressions and discount code!

Our whole family has been loving Risewell Toothpaste well over a year now. We love that there is a kids option, and their toothpaste is safe for the whole family. I love that I don’t need to worry about my 2 year old trying to spit out the excess toothpaste in her mouth, because there is no fluoride. The flavor is great (both the adult and kits versions!) the tubes last a long time, and you can feel good knowing you’re not only using a non-toxic toothpaste, but you’re using a hydroxyapatite toothpaste that is actually scientifically proven to work and backed by dentists! 

If you’re interested in trying for yourself, you can check out Risewell here and use code FAMA10 for 10% off your purchase! Happy brushing!

Have you tried a hydroxyapatite toothpaste yet? Let me know!

xo – Sarah